Quipster Brand Repositioning — Focusing the Austrian t-shirt brand around its characters, conveying their warmth and charm through its communications.
2021 — present

Quipster Online Customer Journey — Reviewing the online customer journey and relaunching the website, doubling the online conversion rate.
2021 — present

Eco Timber Tent Value Proposition — Acting as a bouncing board for evolving the company’s value proposition, visual identity and tone of voice.
2020—2021

Karaway Brand Repositioning — Focusing the brand around its core proposition - exceptional, award-winning rye bread. Conveying its appeal to the white loaf-loving UK audience.
2017 — 2021

Karaway PR Strategy — Recruiting a PR agency and developing a PR brief, generating 28 pieces of coverage in 6 months, including being featured as one of London’s top bakeries by Time Out.
2019—2020

Karaway Retail Outreach — Reshaping the brand’s retail sales pitch, leading the business to expand in Ocado, Farmdrop and London Farmers Markets, doubling sales in 2 years.
2018—2020

GOT Brand-Building — Supporting the development of the Lithuanian bag brand from day one. Helping the founder develop its visual identity, messaging and product focus in relation to its target audience.
2019—2020

GATE8 Luggage Consumer Research — Conducting consumer research to build an audience profile and gain feedback on band positioning. Developing a new messaging hierarchy and a new tagline as a result.
2018—2019

GATE8 Luggage B2B Development — Extending GATE8’s pillars to the B2B side of the business, leading the company to acquire easyJet, Virgin and Flybe as clients, making it the largest supplier of airline crew luggage in Europe.
2018—2020